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At number 10 on my list is page layout. This includes knowing how and when to use tables, frames, and graphics...as well as what colors to use and not to use. "Should I put a graphic on this page?" "Should I include a footer on my pages?" These are some of the questions you should answer before hand, prior to actually building your pages. Also it is a good idea to keep links to other external pages minimal, but if you provide links, it is a good idea to make it so the link pops up in a new window, so your site is always there for them to return to.

Many professional designers actually sketch out their ideas before hand on a piece of paper. Some even use graphics programs such as Adobe's Photoshop to 'draw' out the proposed design. Some don't sketch out their design at all prior to starting, but just get right to work using either straight HTML or text editors to do the design for them. Some text editors include notepad, wordpad, ( pine or pico which are UNIX based text editors ), Editplus and many more.