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Link
exchanges and link popularity
Link exchanges
There are many link exchange programs out there
today. Some work, some don't. If the link exchange involves a banner,
be sure your banner is effective, and conforms to the standards
set by the link exchange program. Be sure it loads fast, and it
fits the right dimensions. Ask others what they think of it, get
as many opinions as you can on the banner before deciding to use
it. Do some research on the program, and feel free to e-mail those
that use it to see there opinions on the program.
Some link exchange programs will give you one banner/link
display per one you display, others will give you 1 per 2 you display.
Be sure you read the terms of the program before you commit yourself.
Link popularity
Another form of link exchange, is to contact other
webmasters with similar content to yours, and ask them to exchange
links with you. This will eventually be a win-win for everyone involved,
and will increase your link popularity also. Many search engines
take into account link popularity. By also having sites linking
to you that are similar in content, you establish a theme
for your site, which some search engines use themes also.
Click on a link below to see a description of
the topic.
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