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Keywords everywhere
Altavista is big on keyword density
and placement. It will give higher priority to keywords that are
placed near the top of the page, and also gives a slightly higher
ranking to keywords that appear next to each other in the body of
the pages. Altavista gives priority to keywords appearing in the
document title, and keywords that are bold, italic,
or linked. Altavista is also getting very theme
based, meaning the more sites that link to you with similar content,
the better. Altavista also indexes 'ALT' tags for images.
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